Max Foundation wants to prevent child mortality in the most efficient and effective way. They believe that charity profits from a business driven approach. Or: S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time bound) charity. Max Foundation works with their heart ánd head in order to maximize their impact: saving as many children’s lives as possible. The water and sanitation crisis is the second biggest killer of children under the age of five years old. That’s why they developed the program WASH (water, sanitation and hygiene) & HEALTH for the poorest communities in one region: South Asia. Max Foundation focusses on impact maximization and change of habits in the long run. They are only satisfied when a maximum of children’s lives are saved with a minimum of resources. Or: when we get MAX value for our money. Up to this moment, Max Foundation helped to create a better future for 1.9 million people. UP TO DO GOOD of course wants to help Max Foundation to enlarge this number!