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Our mission
Up To Do Good is not about profit, but about purpose. And adding value to the entire supply chain. Things may have a value to you and me, but also to the makers, their communities and the world around us. In our philosophy the journey doesn't end with the customer, but our customer is the beginning of something good.
We believe in the water ripple effect: every small gesture can grow into something with great impact. We achieve that by selling products with good design, that make our world more beautiful. Products that help their makers and communities grow. And the best of all: we donate to charities with each purchase. That makes every purchase at Up To Do Good a new beginning for someone else.
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About Up To Do Good
Up To Do Good is a ''One of a kind'' concept store at Schiphol Plaza and online platform with unique sustainable design accessories and fashion with 'green' labels. The goal? Making the world more beautiful and better!
At Schiphol, in the lion's den, Up To Do Good wants to inspire everyone to do good. Not just a store, but a special retail concept. The brands we have selected use sustainable materials and the products are produced under fair conditions. The sale of these products has an impact on sustainability as well as social involvement. With a purchase at Up To Do Good you buy something beautiful and you also support good charities.
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You Are Awesome Campaign
This spring, we are spreading kindness across Schiphol Plaza with Up To Do Good, the kindest store on the plaza.
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Launch of pre-loved fashion at...
Introducing: PRE-LOVED, a new category at our Schiphol Plaza store, together with leading sustainable brands,...
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2023: a year of impact
Up To Do Good has had a successful year; we have experienced tremendous growth once again. Not because we received a...
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Our donation to Studiezalen and...
“Every child needs someone who believes in them and helps them and provides support if needed” states Abdelhamid...
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