Up To Do Good supports Don't Turn Your Back. PRO2 foundation and the Cruyff brand have produced this limited edition jersey to pay homage to the 6500 workers who died during the construction of the stadiums in Qatar for the 2022 FIFA World Cup. All of the proceeds of this shirt are used to support the Nepalese workers and their families. The proceeds of one t-shirt for example are enough for a Nepalese child to go to school for one year.
This t-shirt is a special redesign of the original World Cup 1974 Tee in which Johan Cruijff led the Dutch national team to the final against West Germany. This special edition features the seven flags of the countries where the workers originated from. The message "Don’t turn your back" is printed on the 2 iconic stripes on both sleeves. Only a limited number of 6500 pieces were created, to turn that horrific number into a powerful statement. All profits will be donated to the PRO2 foundation, focusing on helping the families of the migrant workers.
Want to learn more? Visit dontturnyourback.com and pro2foundation.com.