Starting this week, Up To Do Good is stocking the brand MUD! MUD is the world’s leading circular denim brand. They create new jeans from old ones. We rescue worn-out jeans from ending up in landfills or being incinerated, carefully remove their buttons and zippers, then shred, clean, and spin them into new yarn. Voilà – fresh, new, circular denim in a closed loop.

So, when you’ve given your jeans all the love they can handle, don’t throw them away. Hand them in and receive a discount on your next purchase.

By using fabrics with up to 47% post-consumer recycled cotton and techniques that save both water and energy, we reduce water consumption by 90% and CO₂ emissions by 46.6%. That makes MUD quite possibly the most sustainable denim brand in the world.

Check out (almost) the entire collection in our store at Schiphol Plaza.

Doing good never looked this good!