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Mission Up To Do Good

Our mission

Up To Do Good is a brand that wants to do good. Our mission is simple; sell products that are timeless and sustainable, and that make our world more green and fair. A large part of the proceeds from sales are donated to charities and initiatives such as the Food Bank, Human Rights Watch and MAX foundation. With your purchase you directly support our nature and society.

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About Up To Do Good

Up To Do Good is a ''One of a kind'' concept store at Schiphol Plaza and online platform with unique sustainable design accessories and fashion with 'green' labels. The goal? Making the world more beautiful and better!

At Schiphol, in the lion's den, Up To Do Good wants to inspire everyone to do good. Not just a store, but a special retail concept. The brands we have selected use sustainable materials and the products are produced under fair conditions. The sale of these products has an impact on sustainability as well as social involvement. With a purchase at Up To Do Good you buy something beautiful and you also support good charities.

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