The good story of Up To Do Good

Imagine a world where everything you buy truly does something good. Where a bag is not only beautiful, but also gives the maker a fair income. Where a piece of jewelry sparkles and is made from recycled silver that would otherwise have been waste.

We are Up To Do Good, a store with a clear mission: to make an impact that goes beyond selling products alone.

Our impact starts with you.

Every purchase you make with us contributes to a better world. We donate our entire profit to good causes, from the Food Bank to War Child, from Human Rights Watch to small-scale initiatives that truly make a difference. Sometimes, even the full proceeds of a specific product go directly to an important project.

We also provide a platform for inspiring initiatives such as Oikocredit, Save the Children and Studiezalen, so their impact becomes visible and can grow.

Since our start in 2021 at Schiphol Plaza, you can now also find us at Rotterdam Central Station, and we regularly pop up in unexpected places. In December 2024, for example, we were the go-to gift store at Utrecht Central Station. You might just bump into us!

Shopping with impact

At Up To Do Good, we believe shopping is not the end point but the start of something better. Every product in our collection is carefully chosen to make an impact — on the lives of the makers, the communities they live in, and our planet.

Our brands each tell a special story:
Dedicated makes T-shirts from organic cotton. O My Bag transforms leftover leather into beautiful bags. T.I.T.S. gives old silver a second life. With Correctbook you support education for everyone. Dopper fights against single-use plastic. Maium makes raincoats from recycled PET bottles. And A Beautiful Story creates jewelry that gives women in Nepal opportunities.

Each brand is a piece of the puzzle toward a fair and sustainable future.

We look beyond the product itself: how is it made? By whom? Under what conditions? What is the environmental impact, now and in the future? Only brands that meet strict sustainability and ethics criteria earn a place in our collection.

Even products that are not completely perfect get a chance with us. Our Pre Loved collection rescues items with a small flaw or that have been used for photoshoots. This way, we reduce waste and make sustainable choices more accessible.

With every purchase at Up To Do Good, you do more than make yourself happy — you contribute to a better world.

Doing good never looked this good.