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O My Bag

O My Bag – Fair fashion with impact

Looking for a bag that doesn’t just look amazing but also feels right? That’s exactly what you get with O My Bag. This sustainable Dutch brand is more than just a fashion statement—it’s a movement. Each piece is made from eco-leather, tanned naturally without harmful chemicals, and crafted with love and fairness at its core. And the best part? When you buy an O My Bag item from us, you’re not only choosing a planet-friendly bag, you’re also supporting the charities backed by Up To Do Good. Double the good vibes!

A Dutch brand with a global mission

O My Bag was founded in 2010 by Amsterdam-based Paulien Wesselink. Her goal? To connect local entrepreneurs in India to a global network so they could benefit more directly from the success of their work. That means fair pay and ethical working conditions. And it’s working—O My Bag has become a global example of how fashion can truly empower people.

Eco-leather with character

What makes O My Bag stand out is their use of eco-leather—a cleaner, safer alternative to traditional leather. The leather is tanned without toxic chemicals, with much lower carbon emissions, and in a way that respects both people and the planet. The result? Beautiful, high-quality bags that age gracefully and tell a story. Stylish, durable, and sustainable—just how we like it.

Always moving forward

O My Bag doesn’t just talk the talk—they walk the walk. Every year, they publish a transparent impact report, showing where they stand and where they’re heading. Think: hiring and empowering more women, improving training programs, and becoming fully carbon neutral by 2025. Their mission is clear: to create change, lead by example, and inspire others in the fashion world. And honestly? They’re totally nailing it.

Want to see the magic up close?

At Up To Do Good, you’ll find a wide selection of O My Bag products—think elegant handbags, sleek clutches, everyday backpacks, practical crossbody bags, wallets, and even makeup pouches. Curious to see them in real life? Come visit our concept store at Schiphol Plaza in Amsterdam. Touch, try, fall in love—and know that your purchase is helping to make the world a little better