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Studio ROOF – Let your imagination bloom
Why should imagination stop when you grow up? Studio ROOF believes that playfulness and creativity are for all ages. That’s exactly why they design colorful, quirky 3D pieces that turn any space into a storybook—whether you’re 6 or 66. From dreamy butterflies to bold beetles, magical sea creatures to abstract masks, every item invites you to see the world with fresh eyes.
And here's the best part: every piece is sustainably made. So with each purchase, you’re not only bringing joy into your home, but you’re also supporting the planet—and the good causes backed by Up To Do Good!
Inspired by paper, powered by nature
Studio ROOF turns simple, everyday materials into something extraordinary. The core of every creation? Paper and cardboard. But not just any paper—recycled cardboard printed with vegetable-based inks. That means safe for you, your home, and the planet.
From wall art and mobiles to DIY kits for kids and grown-ups alike, their pieces burst with personality and charm. Each design tells a story—about nature, imagination, art, and the beauty of transformation. Build your own jungle of butterflies or create a tiny cardboard city full of wonder. It’s creativity you can touch, fold, and hang on your wall.
Sustainable joy for your home
Nature isn’t just an inspiration for Studio ROOF—it’s a responsibility. For over 15 years, they’ve been creating meaningful, joyful designs that respect the earth. Every product is made from recycled materials, and production is focused on keeping the ecological footprint as low as possible.
Their vibrant 3D objects are lightweight, easy to assemble, and add an instant touch of cheer to any room. Whether you’re decorating a nursery, refreshing your home office, or looking for a fun gift, Studio ROOF has something playful for every space.
Shop Studio ROOF at Up To Do Good
Discover the full collection of Studio ROOF and other gifts for kids at Up To Do Good, both in our sustainable concept store at Schiphol Plaza and online in our eco webshop. With every purchase, you support not only a cleaner planet, but also the meaningful charities we partner with.
Brighten up your world with creativity that cares—Studio ROOF
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