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Susan Bijl

Susan Bijl – Sustainable design with a colorful twist

Plastic bags? You don’t need them anymore. Thanks to the iconic bags by Rotterdam-based designer Susan Bijl, you can now shop in style and sustainably. Her bags are made to reduce waste without compromising on color, shape, or function. When you buy a Susan Bijl design from Up To Do Good, you’re making a sustainable choice and supporting a good cause. That’s what we call a win-win.

From neat freak to design icon

Even as a kid, Susan was all about organizing and making her surroundings more efficient. Combine that with a keen eye for design, and you get a bag that’s taken the world by storm. Inspired by the classic shape of the plastic grocery bag, she created a version that’s stronger, lighter, and way more beautiful. Enter: the New Shopping Bag – crafted from ripstop nylon, a super lightweight, durable material originally used in kites.

The Flash that adds pop to your look

The signature diagonal stripe – also known as the ‘Flash’ – makes every bag stand out. Whether you go for soft neutrals or bold color combos, there’s a design that fits your vibe. Plus, the bags fold down into a tiny, compact size – ideal to keep in your coat pocket, suitcase, or handbag. That way, you always have a bag ready without the bulk.

Recycled & responsibly made

It’s not just about great design – Susan Bijl also takes impact seriously. The bags are made from recycled nylon, sourced from old fishing nets and other plastic waste. By reusing existing materials, the production process becomes much more sustainable – and you can actually feel the difference.

And that’s not where it ends. From dyeing to packaging, every step of the process is as environmentally friendly as possible. Susan Bijl is committed to a future where great design and sustainability go hand in hand.

Shop online or visit us in store

Ready for your new favorite bag? Shop your Susan Bijl essential easily through the Up To Do Good sustainable webshop, or drop by our concept store at Schiphol Plaza in Amsterdam to see the full collection in person.

And while you're there – check out our wide range of other sustainable women’s bags, from backpacks to clutches and crossbodies.

Go colorful, go conscious. Choose Susan Bijl

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