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Dedicated

Dedicated – sustainable fashion full of color, character & a good story

Looking for some fresh new outfits? Go for the cheerful, colorful, and sustainable clothing from Dedicated. Perfect for women and men – so you can shop in one go. Not only will you look great, but you’ll also be helping the planet. Double the impact: with every purchase, you’re also supporting the social and environmental causes of Up To Do Good!

Dedicated: sustainable since day one

Dedicated was founded in 2006 with a clear mission: to shake up the sustainable fashion scene. Back then, eco-fashion was mostly beige, boring, and minimal. But Dedicated wanted to show that sustainability can be bold, expressive, and fun. With eye-catching prints, creative collaborations, and a whole lot of good vibes, Dedicated has become a go-to for conscious style lovers.

Fast fashion? No thanks.

The fashion industry is one of the world’s biggest polluters – responsible for 8–10% of global CO₂ emissions, harmful chemicals, and poor working conditions. Dedicated is taking a radically different approach. They work with GOTS-certified organic cotton, fair trade cotton, GRS-certified recycled polyester, and sustainable fibers like Tencel. All production is fair, responsible, and transparent. Real fashion, done right.

For everyone who dares to wear differently

Whether you're into bold prints, artistic designs, or minimalist basics – Dedicated has it all. Their collections are created in collaboration with photographers, illustrators, and designers from all over the world. Always unique, always low-impact, always high quality.

From cozy sweaters to bright swimwear, from colorful socks to bold bags – at Up To Do Good, you’ll find a curated selection of Dedicated pieces. Sizes range from S to XL, so there's something for everyone. Want to proudly show the world you care about the planet? Go for a shirt or sweater with the message: “Support your local planet.” Fashion with a statement!

Accessories that make you smile

Dedicated’s accessories are just as fun as their clothing. How about happy socks with little bike prints? Made from 100% certified organic cotton and super comfortable. Looking for a bag that fits everything? The colorful Dedicated tote bag is perfect for gym sessions, grocery runs, or travel days.

Shop Dedicated at Up To Do Good

Ready to make a colorful, conscious choice? Shop Dedicated’s sustainable fashion now in our easy-to-use webshop. Want to feel the fabrics or try things on first? Come visit our concept store at Schiphol Plaza in Amsterdam – where fashion, sustainability, and good design come together.