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New Optimist – Fashion with a mission (and a whole lot of optimism)
At New Optimist, the glass is always half full. This Amsterdam-based fashion brand is built on pure optimism and proves that the fashion world can be different – more sustainable, more social, and more local. No empty promises, just real action from their very own studio in the heart of Amsterdam. New Optimist operates on three powerful principles – and you can feel it in every piece they create.
Local is the new global
Forget faraway factories. New Optimist designs, cuts, and sews every item of clothing in their own studio in Amsterdam. Each piece is made with love, intention, and a distinct sense of authenticity. This is fashion that feels personal – crafted by real hands, right here in the city. No mass production, just true quality with a local soul.
Social, with a capital S
Step into the New Optimist studio and you’ll find more than just sewing machines – you’ll find a community. People from all walks of life and all kinds of cultural backgrounds come together to learn, grow, and create. The studio provides structure, guidance, and above all, joy. Because making clothes is a craft, and New Optimist is on a mission to bring the fun back into fashion.
Circular to the core
At New Optimist, circularity isn’t a buzzword – it’s a way of life. They’re ahead of the game when it comes to the circular economy, following the principles of the Ellen MacArthur Foundation with dedication and vision. So, what does that look like?
Zero waste and no pollution in the production process
Long-lasting, high-quality materials
Garments made from recycled fabrics, designed to be fully recyclable again
And the best part? They offer a free repair service for any New Optimist item you own. Because why throw something out, when you can give it new life?
Optimism is contagious
New Optimist proves that with the right mindset – and the right design – you can create fashion that has a positive impact. On the planet, on the people who make the clothes, and on the ones who wear them. It’s fashion that not only feels good, but does good too.
So go ahead: wear something that aligns with your values. Something that reminds you every day:
The future looks a whole lot brighter when you face it with optimism.
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