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New Optimist is a Dutch brand filled with optimism and they do that with three principles as the basis.
Local. They change the fashion industry from the heart of Amsterdam. It's where they design, hand-cut and sew all the garments, with a unique human touch.
Social. Their workplace is a creative melting pot where social backgrounds mix and new talents come together to work. New Optimist offers their employees and trainees a social structure in which they can learn and grow. All with one mission: to bring back the joy of making garments.
Circularity. The third pillar is of course circularity. New Optimist is at the forefront of a circular economy. All garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
• New Optimist does not create waste or pollution
• They make durable garments
• They use recycled materials and guarantee garment recyclability.
And to top it off: they have a free repair service for your New Optimist garment.
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