This month, Up To Do Good is drawing attention to Human Rights Watch. A banner almost six metres long is on display in our window at Schiphol Plaza, carrying the message: “Global human rights are in danger, we need you.”

Human rights affect us all, but they cannot be taken for granted everywhere. Freedom, equality and human dignity deserve our attention. With this campaign, we hope to invite passersby to pause and reflect on what human rights mean and why it is important to protect them.

Human Rights Watch investigates and documents human rights abuses around the world. The organisation makes abuses visible, holds governments and others in power accountable, and advocates for people whose rights are threatened, restricted or denied.

At Up To Do Good, we believe that doing good starts with awareness and involvement. We want to use the space and visibility we have at Schiphol to give organisations such as Human Rights Watch a platform and help share their stories.

Awareness cannot solve everything, but it can be the start of a conversation, new understanding or a desire to learn more. Together, we can help create a world where freedom, equality and human dignity are respected for everyone.

Discover the work of Human Rights Watch

Good starts with awareness.