Free shipping above €30,- (NL) Openingstijden Winkels Schiphol en Rotterdam CS

Like Charlie

Like Charlie – wear what’s on your mind

Mental health shouldn’t be taboo. But let’s be real—it often still is. More and more young people are struggling, and research shows that 1 in 7 Dutch youth experiences symptoms of depression. Like Charlie is here to change that. Not by preaching, but by starting conversations. By wearing your story. And most of all: by showing that you're not alone.

A brand with a mission

Like Charlie is a Dutch brand that encourages young people to open up about what’s really going on. Founder Jurren has personally experienced the weight of mental health struggles. But he also discovered something powerful: talking helps. Speaking up created space, lightened the load, and brought healing. That’s exactly what Like Charlie stands for—breaking the stigma around mental health, inspiring conversations, and spreading as much positivity as possible.

More than just clothes

Every Like Charlie hoodie, sweater or tee is one-of-a-kind. Not just for the sake of standing out, but because we believe there’s strength in being real. Our unique prints and bold illustrations carry messages that make mental health more approachable—without making it heavy. Think inspiring quotes, playful visuals, and a big dose of bold energy. Pieces that spark thought and make you smile.

Comfort is key

We design everything in-house—from the fit to the print. Our pieces feature a relaxed fit and high-quality materials that help you feel confident and at ease. Because when you feel good in what you wear, it’s just a little easier to be yourself. And that’s what Like Charlie is all about.

Giving back, together

Like Charlie isn’t just about wearing a message—it’s about action, too. That’s why Like Charlie donates 5% of the profit to MIND Us, a foundation dedicated to improving mental health for Gen Z and millennials in the Netherlands. Together, we’re working toward a world where mental struggles don’t hide in the dark but can be openly discussed. A world where no one has to go through it alone.

So… who is Charlie?

Charlie is you. Or your best friend. Or your classmate. Charlie is a character everyone can relate to—gender-neutral, bold, and unapologetically unique. Charlie wears what they want, does what feels right, and doesn’t worry about what others think. A little quirky, a little rebellious, and 100% real. Just like you.

So… wear it, share it, talk about it.

Because mental health doesn’t belong in the shadows. With Like Charlie, we’re making space for conversations, color on grey days, and a whole lot of good vibes. Are you in?