What are we up to? We are up to do good!

Up To Do Good is a new one of a kind concept store at Schiphol Plaza. Unique, sustainable design accessories and green fashion labels at 450 m2. At our online platform UPTODOGOOD.nl you can find even more products. Our goal? To make the world a better place!

UP TO DO GOOD - Schiphol Plaza

At Schiphol, in the lion’s den, Up To Do Good inspires its visitors to shop sustainably. A new retail concept, where sales have a major impact on sustainability and social awareness. With a purchase at Up To Do Good you buy something pretty and, at the same time, you support several good causes.

17 Sustainable Development Goals

Up To Do Good is as initiative of Esther Blaffert and Paulien de Vries. As owners of the HAY brand stores in Amsterdam and Rotterdam and interior studio Friday next, they are well experienced in the field of design and retail. “We combined our strengths and knowledge”. By combining retail and hospitality in a sustainable way, we commit ourselves to a better world. You can purchase beautiful products in our store, that are not only nice to have, but also contribute to the wellbeing of humanity, nature, environment and society.

UP TO DO GOOD - Schiphol Plaza

The 17 Sustainable Development Goals set by the United Nations General Assembly in 2015 for the year 2030 to achieve a better and more sustainable future for all, are the blueprint for the collection.

Both the Up To Do Good assortment in the concept store at Schiphol Plaza, and on the online platform, is broad, unique and personally selected by Blaffert and De Vries. At times just pretty, more often functional, but always fair trade. Fashion, gifts, beauty products, travel gear, audio accessories, kitchenware, jewellery, and much more. “All our brands are fair trade, high quality, and tell a unique story. That’s our contribution to society with brands like House of Marley,Return to SenderStop the water while using me and many more special collections.”

Fair trade coffee

The Up To Do Good store also houses a café to relax, drink a nice coffee and have a bite to eat. The Koffiesalon (Diederik Habbema’s renowned Amsterdam coffeebar), is also up to do good. While sitting on sustainable furniture, you can have a fair trade coffee and read from the menu made of Schiphol grass.

De Koffiesalon - UP TO DO GOOD

But even if you are not in the buying mood, there is always something to see at Up To Do Good as you are always welcome to visit one of our exhibitions. The themes are related to the 17 Sustainable Development Goals of the UN. Design Studio Planq starts the first exhibition. Planq is a Dutch design studio founded by two brothers who design and produce products from leftover materials, like old jeans and even used KLM uniforms. They share the floor with the exhibition of Thirza Schaap, a photographer and artist who calls attention to environment and plastic pollution with her art project Plastic Ocean.

Just be good, do good & feel good!

With every purchase at our store, you support good causes and initiatives, as Up To Do Good donates part of its proceeds to specially selected good causes. The goals set by the UN must be achieved in 2030. Up To Do Good is very dedicated to contribute to this challenge. We love to welcome you in our concept store and on Up To Do Good’s online platform! Ready to do some good? Step in and help us make a difference.

Opening hours

Monday: 08.00 - 21.00
Tuesday: 08.00 - 21.00
Wednesday: 08.00 - 21.00
Thursday: 08.00 - 21.00
Friday: 08.00 - 21.00
Saturday: 08.00 - 19.00
Sunday: 08.00 - 19.00


In our store we wish to show you great initiatives at the interface of sustainability, design and art. Therefore, we dedicated part of our store to one or more varying expositions. We kicked off with Planq and Thirza Schaap.

Planq; a sustainable innovation and design studio

Exposition Planq - UP TO DO GOOD

Studio Planq was founded by two brothers with a feeling for design. As engineers they have a great knowledge of materials. With this knowledge and their passion for the environment, they create interiors, life-style-products and furniture based on natural and waste resources. Planq developed a process to recycle used jeans into furniture.

At Up To Do Good you will be able to see the several stages of this process and the beautiful end result.

Thirza Schaap

Exposition Thirza Schaap - UP TO DO GOOD

Since 2012 is dutch photographer Thirza Schaap spending her time between Amsterdam and Cape Town. It is there where she fully realized how big our plastic waste problem really is. At the beach she saw the huge piles of plastic that washed up at the shores and she decided to create the project ‘Plastic Ocean’ to create awareness around pollution and to try and prevent the use of plastic. Every day she collects plastic and uses this to make beautiful artistic sculptures against a pastel background. In that way she tries to evoke an emotional response from the audience by creating a contradiction, thus making beautiful photos and at the same time making people aware of the plastic waste problem.
At Up To Do Good you can see and buy the beautiful artwork of Thirza Schaap!

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