Nowa stands for No Waste. Nowa makes jewelry from gold and silver that comes from parts of used telephones. Together with Closing the Loop, they rescue these old telephones from the e-waste dumps in Africa and reuse them for the beautiful jewelry. Founder Josette worked for Closing the Loop in Africa in 2015 and that's how she came up with the idea to do something with all these old telephones and to reuse them for something beautiful. Once home, she and her friend Joyce set to work on the plan for Nowa and they design the most beautiful jewelry with parts from these old telephones.