Thinking Mu produces as sustainably as possible. All items are made of organic or recycled materials, dyed with natural materials, made with a low CO2 footprint and attention for fertile soil. Thinking Mu works inter alia with hemp and organic cotton for its products. Hemp is a sustainable raw material; it grows fast, needs little water and no pesticides.
Each collection has its own theme. Thinking Mu's fashion collections send out a clear message. A collection that shouts YES without fear. In this polarised world there are people who say YES and people who say NO. Thinking Mu says YES. YES to committing yourself, YES to protecting the earth, YES to love and adventure, YES to fun and new things. Because when you say YES, nice things happen.
Thinking Mu collaborates with cool artists. Like the Thinking Music challenge together with Sound Earth Legacy. This musical initiative raises awareness to the decline of the biodiversity on earth.