Dedicated was founded in 2006 to add some flavour to sustainable fashion. At that time, there were no sustainable brands that worked with cool graphics or spiced things up a bit. Dedicated wanted to fill that gap!
Despite all the talk about fashion becoming sustainable, this is still an industry built on inhuman working conditions, pollution and toxic chemicals. The textile sector now accounts for 8-10% of global CO2 emissions. Dedicated wants to be the positive alternative. Your planet-friendly choice of clothes. And together with the most legit certifications, they stay true to that promise. Today they are working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as Tencel. This means that the production is fair and square.
And by collaborating with iconic photographers, illustrators and designers from all over the world they create unique and diverse collections. Always with a low impact, always with a high standard!