Bask in the Sun

Bask in the Sun is a cool French fashion brand for men. “To Bask in the Sun” is an English expression that can be translated as enjoying the sunny weather. A perfect double meaning to affirm the geographical origin and lifestyle by the Atlantic Ocean. They make a point of using organic, natural and recycled materials as a priority for their collection. So twice as good: you get a wonderful product and you support the Up To Do Good charities as well!

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Bask in the Sun is a men’s wardrobe with a strong iodine content, inspired by both the heritage of marine clothing and urban fashion. Their designs are original with clean and functional lines. They operate from the Basque Country where they cultivate the differences and affirm the unique character of the brand.


From the very beginning, Bask in the Sun has made a point of using organic, natural and recycled materials as a priority in order to have the least possible impact on the environment.

In contrast to fast fashion, Bask in The Sun is committed to short circuits and quality. All of their collections are produced 800 km from the Basque Country, in small coastal workshops with crafstmen in northern Portugal. The workshops are regularly visited by the team and the entire production chain is checked. Bask in the Sun guarantees free, European and sustainable fashion!

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