Up To Do Good

Our private label Up To Do Good is as sustainable as possible, unique, of high quality and stylish. Moreover, with the proceeds of every product that you buy in our store, whether it is a product from our private label or any other product, we support the charities that we have picked. Also, alll the products that we sell are sustainable and ethically made. So twice as good! 

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Up To Do Good private label

Up To Do Good is our private label and represents everything that we find important. All our products are well designed, as sustainable as possible, unique, of high quality and stylish. And just like with all the other brands that we sell, we donate a large part of the proceeds to charities. So you’re not just buying a beautiful item, but at the same time you support us to do good.

Sustainable soap

The collection includes T-shirts, cushions, personal care products and water pitchers, but there is much more to come. The personal care collection consists of hand and body soap, shampoo, body lotion and hand sanitizer. We also sell sustainable bags that can be worn on both sides. Keep posted though, because soon we will add much more accessories and ceramics. All of them sustainably produced of course. When you buy at Up To Do Good you can be sure that you are doing good.


The Up To Do Good founders were inspired by the 17 Sustainable Development Goals set by the UN. After years of experience in retail and interior, they decided it was time to do some good and use their experience to support charities. At Schiphol, in the lion's den, you will find the concept store Up To Do Good with many beautiful and sustainable brands. Of course, the Up To Do Good private label is also available in our store!

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