2023: a year of impact

Up To Do Good has had a successful year; we have experienced tremendous growth once again. Not because we received a large capital injection or attracted interesting investors, but because together we have made a greater impact in an increasingly complex and sometimes threatening world.

In the past year, we have donated to and collaborated with several initiatives that truly make a positive difference. We may not have saved the world, but we have made individual worlds more beautiful. As a team, we have listened and observed, laughed and cried, worked hard, but above all, learned a lot. Not every good intention is automatically sustainable, and not every positive development in a company immediately has global impact. However, impact is needed at every level. Impact for others is not just about money but primarily about human capital – the dedication, conviction, and determination to listen to stories, show interest in others, and genuinely act on it without expecting anything in return.

Therefore, we want to thank the Up To Do Good team for their loving commitment and the passionate individuals behind our brands, all working on solutions for a better world and a sustainable future. But above all, we extend our gratitude to our customers who have made it possible again this year, as every purchase with us is the beginning of something beautiful!

This year, we supported, among others: Save the Children, War Child, Stichting Studiezalen, KWF Kankerbestrijding, AMREF, Sheltersuit Foundation, Supermarket FRIS, Alexander Monro Hospital, TBWA.